Review: Lanham, The Economics of Attention

May 25, 2006
By

jacket imageYesterday, in the business section of the Philadelpia Inquirer, Andrew Cassel wrote about Richard A. Lanham’s “very intriguing new book,” The Economics of Attention: Style and Substance in the Age of Information.
Lanham starts from the premise that the scarce commodity in the new information economy is attention. Says Cassell: “I personally find this head-smackingly insightful. Of course! Money may still make the world go ’round, but it’s attention that we increasingly sell, hoard, compete for and fuss over. … The implications of all this have barely begun to be explored.”
Explore further in an interview with Lanham and an excerpt from the book.

Comments are closed.

Search for books and authors