In an article published this morning on the Politico website, John G. Geer, author of In Defense of Negativity: Attack Ads in Presidential Campaigns turns a critical eye on this year’s presidential campaign to offer some fascinating insights as to why the mudslinging that many argue has sullied this year’s elections might not be so bad after all. Geer writes:
Americans do not like negative ads; as much as 80 percent of the public indicates distaste for them. Yet people do not think it’s negative for candidates to attack on issues. It’s the personal attacks they equate with negative ads. Most commentators include issue attacks as negative, such as McCain’s strongly disputed claim that Obama supports sex education for kindergartners. To complicate matters further, most attack ads in presidential campaigns are not personal, they’re about issues. That fact rarely gets discussed by the news media. Instead, the news media focus on one or two outrageous ads and fail to look at the broader patterns.
Along these same lines, consider the favorable aspects of negative ads that are rarely mentioned: They are more specific and documented than are positive ads. And they’re more likely to be about the important issues . . .














The Quotable Kathleen Hall Jamieson
In 1988, during a presidential campaign of yore, election coverage quoted Presidents Creating the Presidency coauthor Kathleen Hall Jamieson so frequently that the New York Times ran a story about it. “In every Presidential campaign,” the Times noted, “a handful of people become ‘hot sources’ of information, quoted seemingly everywhere only to fade from view the day after the election.”
But, twenty years and five campaigns later, Jamieson certainly hasn’t faded. In addition to appearing on PBS’s NewsHour to analyze this year’s presidential race, Jamieson has been quoted or cited in 2008 election coverage by virtually every major American news organization.
She talked to the AP, for example, about the tone of certainty both candidates have adopted. She discussed the campaign’s declining civility with the Arizona Republic. And in the Christian Science Monitor she analyzed the Republican Party’s press management strategy with Sarah Palin.
For more from this brilliant communications scholar, peruse Presidents Creating the Presidency—or simply read the news.
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