Publicity

Printers Row Lit Fest 2009

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The University of Chicago Press once again participated in the Printers Row Lit Fest this year, taking our usual spot in Tent A at Congress and Dearborn. A number of volunteers from the press took turns manning the booth, selling a wide variety of books from Chicago and our distributed presses. The ever-popular $5 table was back, containing an assortment of thirty titles sold for only $5 each. At one point, a “$5 dance” may have been created by a couple of cold volunteers, as they tried to stay warm.
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Despite numerous warnings of dismal, rainy weather, we only saw a few minutes of very light rain on each of the days (nonetheless, a leak in the tent became brutally apparent). The very limited rain proved great for our sales and gave customers a chance to better browse the large selection of books we brought.
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500 posters of our recent title The Chicagoan were given away for free and they were gone within the first two hours! Don’t worry, we’ll bring more next year.
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