An excerpt from Seeing Green: The Use and Abuse of American Environmental Images
by Finis Dunaway
“The Crying Indian”
It may be the most famous tear in American history. Iron Eyes Cody, an actor in native garb, paddles a birch bark canoe on water that seems at first tranquil and pristine but becomes increasingly polluted along his journey. He pulls his boat from the water and walks toward a bustling freeway. As the lone Indian ponders the polluted landscape and stares at vehicles streaming by, a passenger hurls a paper bag out a car window. The bag bursts on the ground, scattering fast-food wrappers all over his beaded moccasins. In a stern voice, the narrator comments: “Some people have a deep abiding respect for the natural beauty that was once this country. And some people don’t.” The camera zooms in closely on Iron Eyes Cody’s face to reveal a single tear falling, ever so slowly, down his cheek (fig. 5.1).
This tear made its television debut in 1971 at the close of a public service advertisement for the antilitter organization Keep America Beautiful. Appearing in languid motion on television, the tear . . .