Book Event: Your Brain on Cubs
Opening Day is just around the corner and heralding this harbinger of springtime is the newest publication from Dana Press, Your Brain on Cubs. The book's launch event will be held on Monday, March 10th at 6:30 p.m. at the Cubby Bear Lounge, 1059 W. Addison. The event will have a discussion panel moderated by Chicago Tribune science and medicine reporter Jeremy Manier and featuring Your Brain on Cubs editor Dan Gordon, book contributor Dr. Steven Small, and special guest Dr. Areyeh Routtenberg.
In anticipation of the event, Chicago Tribune sport columnist Fred Mitchell featured the book in his column today:
The depths of loyalty for a franchise that has not won a World Series in 100 years boggle the mind. Especially your minds. Is it the allure of rooting for the perennial underdog? Is it the pursuit of a delayed gratification that the law of averages dictates will come to pass one day?These are questions that need to be asked and answered for the future sanity of Cubs Nation. And now even neuroscientists are weighing in on this sports and society phenomenon that some view as sadistic.
Book editor Dan Gordon will also be interviewed by Dave Kaplan tonight on WGN Radio's "Sports Central."
Learn more about the Your Brain on Cubs launch event
Read the full Chicago Tribune column
Listen to the WGN Radio "Sports Central" interview
Learn more about Your Brain on Cubs: Inside the Heads of Players and Fans