Press release: Ted Brader, Campaigning for Hearts and Minds
It’s no secret that politicians at every level aim to appeal to voters’ emotions with campaign television ads. Indeed, as gubernatorial and local races intensify in communities across the country, and as congressional representatives begin to prepare for next year’s midterm elections, campaign officials are surely crafting new emotionally evocative ads, following in the tradition of presidential, congressional, and local campaigns before them. Yet little is known about how these ads work, or even whether they work at all. This is where Ted Brader comes in…. Read the press release.