Review: Lanham, The Economics of Attention
Yesterday, in the business section of the Philadelpia Inquirer, Andrew Cassel wrote about Richard A. Lanham’s “very intriguing new book,” The Economics of Attention: Style and Substance in the Age of Information.
Lanham starts from the premise that the scarce commodity in the new information economy is attention. Says Cassell: “I personally find this head-smackingly insightful. Of course! Money may still make the world go ’round, but it’s attention that we increasingly sell, hoard, compete for and fuss over. … The implications of all this have barely begun to be explored.”
Explore further in an interview with Lanham and an excerpt from the book.