Press Release: Lanham, The Economics of Attention
Now available in paperback— With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in the age of information is not stuff but style. In such an age, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. The new attention economy, therefore, will anoint a new set of moguls in the business world—masters of attention with a grounding in the humanities and liberal arts.
Read the press release.