TV by Design takes us back to the cold war years to witness the rise of two cultural superpowers: modern art and network television. Often mistakenly cast as polar opposites, television and fine art were intimately linked in this period as TV creators and producers drew inspiration from the latest trends in graphic design, avant-garde cinema, pop art, and modernist architecture. By broadcasting art’s cutting edge directly into America’s living rooms, TV gave modern art unprecedented national exposure. Lynn Spigel populates this fascinating history with the stories of the many artists—including Eero Saarinen, Duke Ellington, Ben Shahn, Saul Bass, Andy Warhol, William Golden, and Richard Avedon—that worked in or were influenced by television and illustrates it with an array of photos, ads, and stills from the period. A lively correction to the medium’s reputation as a vast wasteland, TV by Design reveals the dynamic history of the ways television brought entertainment and art into people’s everyday lives.
Read the press release.
Also, read an excerpt.