Sara Goldrick-Rab, whose Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream, made waves in almost every major venue dedicated to the high-stakes consequences of American higher education—from Inside Higher Ed to The Daily Show with Trevor Noah—recently delivered #PricedOut, her keynote address at the 2017 SXSWedu conference.

Here’s the official description:

One of the most sustained and vigorous public debates today is about the value and crucially, the price of college. But an unspoken, outdated assumption underlies all side of this debate: If a young person works hard enough, they’ll be able to get a college degree and be on the path to a good life. That’s simply not true says sociologist Goldrick-Rab, one of the leading voices on issues of higher education today. In her book and research, she shows why in damning detail.

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You can watch Goldrick-Rab’s talk in full above, or in the meantime, read more about Paying the Price, here.